A.G. Schneiderman, 19 Attorneys General & City Attorney Of San Francisco Reach Settlement With Phusion Projects, LLC Regarding Four Loko
New York State Served On Executive Committee Investigating Illegal Marketing Tactics And Promotion Of Unsafe Energy Drinks
NEW YORK — Attorney General Eric T. Schneiderman announced today that he, 19 other Attorneys General, and the City Attorney of San Francisco reached an agreement with Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright (collectively, “Phusion”) to resolve allegations that Phusion has marketed and sold flavored malt beverages in violation of consumer protection and trade practice statutes. Among other violations, Attorney General Schneiderman and his partners alleged that Phusion promoted flavored malt beverages to underage persons; promoted dangerous and excessive consumption of its flavored malt beverages; failed to disclose to consumers the effects and consequences of drinking alcoholic beverages that are combined with caffeine; and, before 2011, manufactured, marketed, and sold caffeinated beverages that are unsafe. As part of the agreement, Phusion has agreed to discontinue a number of practices related to the sale and promotion of its flavored malt beverages, especially those that were marketed to college students and paired with ads featuring actors who appeared to be underage.
“As numerous regulators and the Food and Drug Administration have rightly concluded, alcoholic energy drinks are dangerous—especially for the teenagers and young adults they target,” Attorney General Schneiderman said. “Today’s agreement ensures that one company will no longer market a dangerous product to youth, but we must remain vigilant and continue to seek out dangerous marketing tactics and unsafe beverages that are increasingly sold in stores across the country. I thank my partners in law enforcement for their work in this case and look forward to a continued partnership to promote public health.”
As part of the Assurance of Voluntary Compliance and Voluntary Discontinuance, Phusion agreed to reform how it markets and promotes its flavored malt beverages, including Four Loko. Under the Assurance of Voluntary Compliance and Voluntary Discontinuance, Phusion shall not:
- Promote the misuse of alcohol;
- Promote mixing flavored malt beverages with products containing caffeine;
- Manufacture, market, sell or distribute any caffeinated alcoholic beverages;
- Provide to wholesalers, distributers, or retailers any promotional materials for caffeinated alcoholic beverages or materials that promote mixing flavored malt beverages with products containing caffeine;
- Sell, offer for sale, distribute or promote alcoholic products to underage persons;• Hire underage persons to promote alcoholic products;
- Hire models or actors for its promotional materials who are under the age of 25 or who appear to be under the age of 21;
- Promote flavored malt beverages on school or college property, except at retail establishments licensed to sell alcoholic products;
- Use names, initials, logos, or mascots of any school, college, university, student organization, sorority, or fraternity in Phusion’s promotional materials for its alcohol products; or
- Distribute, sell, provide, or promote merchandise bearing the brand name or logo of flavored malt beverages to underage persons.
Additionally, Phusion has also agreed to:
- Prevent the posting of, and promptly remove, from its websites and social media any postings that depict or describe the consumption of its caffeinated alcoholic beverages or that depict or describe the mixing of its flavored malt beverages with products containing caffeine;
- Prevent the posting of, and promptly remove from its websites and social media, any postings that depict or condone the misuse of alcohol;
- Inform distributors and retailers that its flavored malt beverages contain alcohol;
- Advise retailers to display its flavored malt beverages separate and apart from non-alcoholic products; and
- Pay $400,000 the City Attorney of San Francisco and the State Attorneys General who are signatories to the settlement.
The Attorneys General of New York, Arizona, Connecticut, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Mississippi, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, and Washington, along with the City Attorney of San Francisco, participated in the settlement.
This matter is being handled for New York by Assistant Attorneys General Melvin Goldberg and Ellen Fried, Consumer Frauds Bureau Chief Jane Azia and Executive Deputy Attorney General for Economic Justice Karla G. Sanchez.
A copy of today’s settlement can be viewed here.