Attorney General Cuomo Announces Anheuser-busch Will Stop Selling All Alcoholic Energy Drinks
NEW YORK, NY (June 26, 2008) - Attorney General Andrew M. Cuomo today announced that Anheuser-Busch will stop selling all caffeinated alcohol beverages after an investigation showed the company was illegally marketing these drinks to young people. As a result of an agreement reached by Attorney General Cuomo and other Attorneys General across the nation, Anheuser-Busch will no longer produce caffeinated “Tilt,” “Bud Extra,” or other alcoholic energy drinks.
The Attorney General’s investigation revealed that Anheuser-Busch was making false or misleading statements about the health and energizing effects of Tilt and Bud Extra. Furthermore, the company’s advertisements were being directed to consumers under the age of 21.
“Drinking is not a sport, a race, or an endurance test. Adding alcohol to energy drinks sends exactly the wrong message about responsible drinking, most especially to young people,” said Attorney General Cuomo. “This agreement keeps these dangerous products off our shelves and makes it clear that targeting underage consumers with advertisements for alcohol will not be tolerated.”
Caffeinated alcoholic beverages, which taste and look like popular non-alcoholic energy drinks, are popular with young people. Aggressive marketing campaigns reinforce the common misconception that the caffeine in the drinks will counteract the effects of the alcohol.
As a result of the agreement, Anheuser-Busch will no longer produce caffeinated “Tilt” and “Bud Extra,” and will cease selling all alcoholic energy drinks nationwide. The company will also pay $200,000 to be distributed among the participating states to cover costs of the investigation and to be used for public programs.
In addition to New York, Arizona, California, Connecticut, Idaho, Illinois, Iowa, Maine, Maryland, New Mexico, and Ohio were involved in the investigation. The states are conducting ongoing investigations into other producers of alcoholic energy drinks.